Spoon Cereals - London’s first breakfast cereal pop-up - was formed in Autumn 2013 by the brother and sister in law duo Annie Morris and Jonny Shimmin. The idea for Spoon Cereals was born from Annie’s love of granola and muesli and her inability to find a quality, fresh bowl of cereal on her way to work. The pair appeared on Dragons’ Den in July 2014 and received investment from Peter Jones and Deborah Meaden. Their success on the show has helped the team develop their most popular granola products and distribute them to some of their favourite retailers across the UK.