Our digital portfolio includes websites, apps, e-books, e-magazines, video and edms. We provide strategic advice for our clients in transitioning from print to digital, as well as creating complementary digital products that sit alongside print. We customise content for digital environments, and sell advertising into digital properties. We create and implement content marketing strategies.
We are supported in our development by Hardie Grant Digital, a central business unit that provides digital leadership and support for all the Hardie Grant companies. Hardie Grant Media's digital portfolio includes:
Hunter Valley Tourism: We publish the annual Visitors Guide in print as well as iphone app format. The app utilises the content from the printed guide, has additional content designed to appeal to a targeted 30+ audience, and adds functionality such as Near Me Google mapping, Itineraries and Favourites.
James Halliday's Wine Companion: An annual book in print and for the iphone; a subscription-based website that is content rich and carries display advertising and listings; a bi-monthly magazine in print and for the ipad; plus subscriber and member edms - James Halliday's Wine Companion is the ultimate multi-platform experience.
Spirit of Tasmania: Hardie Grant is implementing a content marketing strategy for Spirit of Tasmania. Our digital acquisition campaing is built around edm, social medi and SEM, coupled with a carefully crafted content piece (a mini magazine), and is designed to convert interest to bookings on the Spirit of Tasmania.