Peter McInnes is a Newcastle-based tableware and kitchenware company supplying “brands that inspire” to premium retailers in Australia and New Zealand. With this tagline in mind, Hardie Grant knew that nothing short of special would do.
The result is Flavour – a quarterly magazine that looks and reads like a quality foodie title from the newsstand, but is carefully crafted to meet specific business objectives.
Seasonal stories, respected recipe contributors and beautiful food shots all combine to create a highly engaging environment for promoting the company’s brands to their retailers, while also positioning Peter McInnes as market leaders.
Flavour’s launch in 2012 was warmly welcomed by the team now using the magazine as a sales tool and described as “the best thing to come out of marketing all year”.