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Communication is evolving at breakneck speed. 
The pace is dizzying, but the challenge is clear: How can brands cut through the noise?
Great content doesn’t just happen. We create content that really connects by tapping into our deep understanding of the art and science of storytelling, journalism, and marketing.
Anyone can ‘do’ content. Effective content? That’s a whole other story…
How we work
  • Think

    Think

    We work arm-in-arm with clients – interrogating objectives, understanding customers, and mapping the market together to reveal challenges and opportunities. Then we can roll up our sleeves...

  • Create

    Create

    Our creative team loves what they do, and the passion shows through. Content and context combine as we imagine and then deliver work that connects to customers and delivers impact.
  • Evaluate

    Evaluate

    We never ‘set and forget’ in our insatiable quest for better results. We’re always chasing improvements; constantly building on lessons learned over many years, and in a huge range of diverse industries.

Strategy & Consulting

You need a strategy to create compelling content. Otherwise, it’s nice words and pretty pictures with no point.

We bring together three activities to create a coordinated strategy that drives action and gets results:

  • Consultation – Brand & commercial content audits; competitor & market analysis; internal content production process review
  • Analysis – Customer research; data analysis; market trends & insights; marketing intelligence & reporting
  • Content strategy – User journeys; experience & ecosystem mapping; multi-channel planning; marketing technology

Content Marketing

We’ll make your brand shine brightly and inspire action; whether it’s social media, mobile and web content marketing, or even print-based native content marketing campaigns. We’ve got the runs on the board with marketing campaigns for web, apps and custom print, across content formats including:

  • text & infographics
  • video & imagery
  • interactive tools

Increase your brand awareness and reputation, so you can acquire and retain loyal customers.

Custom Publishing

On brand and on message – easy to say, hard to do.

Create an unmissable media presence and drive activity and conversion with beautiful, tailor-made publishing products. With digital and print publications that make people sit up and take notice, you can control your own message with branded magazines, integrated rich-media apps and sites, ebooks, custom maps, interactive catalogues, and more. We really love this stuff.

Or you can tap into Hardie Grant’s existing proprietary media channels in the food, wine, travel and bridal sectors to take advantage of ready-made distribution and marketing opportunities, delivered to you on a platter.

Commercial Solutions

Make content an income stream. Our team manages ad sales, editorial, design and strategy holistically, for better results.  Learn about ad-supported owned media, sponsorships and partnerships.

  • Commercial content audit & opportunity analysis
  • ‘Owned media’ commercial advertising strategy, deployment & analytics
  • Advertising sales

Content is powerful. Contact us to find out more.

Get in touch