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Jetstar’s values were our launch pad: travel is fun and liberating. We needed to mix creativity with commercial nous – no easy feat! So our editorial and design would be original, fresh, fun, and genuine; and our commercial team would connect with a savvy audience of smart travellers with new ideas and new creative directions.
The new Jetstar magazine dives into the heart of travel and reminds us that it should always be an adventure. Local contributors and world-class images are used to bring people and places to life, driven by a content calendar that ensures the best contributors deliver engrossing and inspiring content. Editorial and commercial input drives compelling native advertising ideas, and highly targeted ads across the Jetstar network package the magazine, the digital channels and the planes themselves for maximum advertising exposure.
One year in, the new Jetstar magazines in Australia/NZ and Asia continue to gain accolades, passengers are loving it, and ad revenues follow. Growth was our goal from the start and still is.